Value for the Project:
Target Audience Research
Campaign Idea Generation
Campaign Design System
As a global icon, Coca-Cola is a marketing innovator continuously boosting its brand.
The challenge was to create an immersive city-wide campaign and gain special attention of a new audience - Gen-Z and fit their lifestyle daily.
Interviewing 100 Individuals
Campaign Concept: Pathline
Product Packaging
Merchandising
City Campaign Mock-Up
